Being a data driven business requires clean reliable data. Web Antler creates tracking and measurement environments (Google Tag Manager and Google Analytics) to deliver robust website datasets. Our data framework enables brands to make smarter business decisions through data enriched insights.
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Track and Measure Your Website Audiences
“Data-driven organisations are 3X more likely to report significant
improvement in decision-making.”
PwC's Global Data and Analytics Survey, Global, “Big Decisions?,”
base: 1,135 senior executives, May 2016.
If you are launching a new website, sub-domain, or re-launching an existing website , you don’t want to leave your Google Analytics to chance. We ensure your installation and settings are correctly installed and tailored to your business needs.
If you have an existing Google Analytics account with a basic installation, we are able to take it to the next level. We configure the account to maximise the data-value back to your business. The right account configuration ensures you are recording accurate data that poised for insight and action.
Shaping your Google Analytics account into a data powerhouse for your business. Record more data and drive more insights from your account by tracking valuable website touch points. Start measuring and understanding the value behind each website interaction.
Accurately track your website success factors. We configure accounts to track conversion funnels and goals. This gives your business full visibility of which website traffic is building your business success. Start recording your phone-calls, downloads, leads, forms, registrations, ticket sales, shopping purchases and more.
Maximise the value of your existing analytics setup.
Get a specialist to review your current account setup and identify areas to improve your data tracking capabilities.
Get a specialist to review your current account setup and identify areas to improve your data tracking capabilities.
Get a comprehensive report from your current analytics data with bespoke insights about your current audiences.
Get a comprehensive report from your current analytics data with bespoke insights about your current audiences.
“Data-driven organisations are 23 times more likely to acquire customers”
Mckinsey Global Institute Sep, 2019.
Get all your website data in one place, in a highly useful, visual and easy to understand way.
Push your business design making to the next level with regular website insights mined by a data analyst.
The basic Google Analytics tracking code and platform is provided free of
charge by Google. The ‘out of the box’ solution is simple and easy to install on a website. Most
web developers are comfortable assisting with this.
The ‘out of the box’ solution becomes increasingly limited over time. All business eventually
demand more value from their website data. Unless Google Analytics has been specifically configured
for your business, this data will not be available and will greatly hinder your business decision making.
Every business is unique, which is why we tailor a future-proofed solution that you can count on
year after year. Our professional services ensure Google Analytics is configured specifically for
your business direction and marketing needs.
The right Google Analytics configuration will allow your business to build up user-data from custom website touch points. Chosen data sets can then be rigorously mined for insights. Good insights sharpen the thinking of business owners and marketers to make faster and smarter decisions.
Braden Dawson
Data Specialist
Founder